Running a growing agency means balancing big-picture goals with the day-to-day details of client work and team operations. The Agency Owner and her team wanted to prepare for future growth by getting their systems in place, so onboarding and off-boarding clients wouldn’t feel overwhelming. The Shift We started by capturing every step of their customer journey, from new client inquiries to onboarding, to ongoing communication, to off-boarding. Together, we identified which SOP